Brand Alignment
Cheat Sheet
Before you ship, publish, or share… ask:
1. Is it Human?
- Does this feel like something a real person would say or do?
- Are we speaking clearly, not performing?
2. Is it Generous?
- Does this invite people in?
- Are we leading with curiosity or offering help, not asking for attention?
3. Is it Connection-First?
- Are we helping people find each other — or just broadcasting?
- Does it reduce friction and make real-world connection easier?
4. Is it Community-Driven?
- Does this reflect how people use and shape Meetball?
- Are we amplifying real voices, not just pushing a message?
5. Is it Aligned with Our Values?
- Does it reflect our core values? (i.e. openness, integrity, mutual support, and building what’s missing)
- Are we prioritizing meaningful impact over hype/vanity?